The Kansas City Chiefs‘ decision to sell tickets for the NFL’s season opener, a prime-time game against the Houston Texans at Arrowhead Stadium, had little to do with money the team might make, team president Mark Donovan said.
“The numbers don’t pencil out,” Donovan said Wednesday. “You can’t really make the numbers work when you’re talking about that amount of tickets. So this isn’t about that. This is about creating an experience and continuing the experience at Arrowhead, giving our fans the opportunity to be there for some really special moments.
To some it may sound a little bit contrived, but honestly, we’re raising a banner on Sept. 10. We want our fans to be a part of that. We’re really struggling with the fact only 16,000 are going to be a part of that live and in person. That’s a lifelong memory.
The defending Super Bowl champion Chiefs plan to sell about 16,000 seats, or about 22% of the stadium’s capacity.
The game is scheduled to be the first in U.S. major pro sports with fans attending since the start of the pandemic.
The Chiefs will ask their fans to follow normal safety protocols such as wearing masks and social distancing.